The intended audience for this
product, which is Orbit gum, is anyone who uses gum. The actual audience would
be anyone who happens to see the commercial while watching television. The
values that the audience holds could be, that cheating is dirty and so is bad
language. The author appeals to these values by making the commercial a joke
about each instance. The bad language is replaced by funny made up names they
call each other. Using the stereotypical man caught with his office assistant
emphasizes the cheating. There is then the angry wife who does not just take a baseball
to his car, but puts it through a wood chipper, which would be impossible to
do.
Although it is meant to be making
fun of such a situation, it could give off ideas that society is against and
lend to negative connotations. The social and cultural connotations within this
text also deal with cheating and “bad” name-calling.
The overall purpose of the
commercial is to promote the fact that Orbit Gum gives your mouth a clean
feeling “no matter what”; that is whether your mouth is physically dirty and in
need of cleaning or your mouth is dirty due to the profanity coming out of it.
They do a good job at getting their point across again by the use of an over
exaggerated situation. They use the sparkling of the teeth and smiling faces at
the end to help in proving the gum cleans your mouth and again helps the
overall message.
Sinead, I had not seen this commercial before. I was thrown by the authors main point until the gum was shown. I do believe the message of cleaning up the language is great and therefor the intended audience could be anyone that chews gum and would like a clean mouth should try this product.
ReplyDeleteHi Sinead, I think this commercial is very funny and I think that their message is very clear. It does not matter how dirty your mouth is Orbit gum will always clean it up. The audience can be anybody because everyone can chew gum and most people want to feel that they have a clean mouth and the Orbit gum will get the job done.
ReplyDeleteHey Sinead~
ReplyDeleteI don't think I have seen this commercial either. I must say I was very confused at the beginning. As the commercial played along I found it funny. It was a great way play on words. I must say it was very memorable which I am sure was the goal of the creator of the commercial. I will think about Orbit gum the next time I see it when I am in the line at the grocery store.
the use of the funny names and replacing curse words with made up words is a brilliant I=idea, people of any culture or type are drawn to look or watch things like this its like a train wreck you don't want to see the blood but you have to look. Excellent way to draw in an audience to sell a product.
ReplyDelete